You are using an outdated browser. Upgrade your browser today for a better experience of this site and many others.
01474 326 224 - firstname.lastname@example.org
If you want to increase your business turnover, marketing and sales will help to achieve that. Marketing is concerned with raising awareness of your company and its services / products and establishing a level of engagement that deepens your customers’ connection with your company’s service / product. There are several marketing strategies that can be implemented to increase your exposure, and these include:
However, the first stage in this process should be to carry out research to identify your target market and consider customer segmentation. This will allow you to gather data on your customers based on their geographical location, demographic data, psycho graphic data and behavioural data. The benefits from understanding your customers in more detail includes the following:
Once you have executed your marketing strategy, you will move onto implementing your sales strategy, which means converting prospects into customers. This process is perhaps more difficult than marketing, as it requires establishing a personal rapport, dealing with objections and building the relationship through persuasive interpersonal skills. What is sometimes overlooked in this sales process is an effective client relationship management (CRM) software that will record and monitor how prospects progress onto becoming customers or remain prospects. The CRM software can systemise parts of the marketing and sales processes and manage the client relationship productively and profitably. The system will churn out results that can improve your companies approach so that you make decisions based on accurate live data.
If you want to improve your marketing and sales results, or need assistance with developing personalized client management strategies, please get in touch with our office.
Get off to a flying start by getting friendly, expert and professional advice from ATN Partnership.
To attain ambitious targets, unleash the power of your people and empower them to perform. If you need help to achieve this, please click below.
If you want to achieve efficiency and cost savings, contact us to find out more about our business process outsourcing.
If you need assistance with sourcing capital to help you create, grow or acquire companies, we can help. Click on the link below to learn more.
We can help you improve internal systems and processes, and stakeholder trust. Click below to find out about our internal audit service.
We provide expert advice on accountancy, corporate and personal tax, fund raising, business strategy, human resource management, and marketing and sales.